Point-of-Sale Promotion & Activation Course
Master point-of-sale promotions for premium granola in competitive retail settings. Gain shopper insights, craft POS strategies, build activation calendars, execute field plans, and track KPIs to increase sales, encourage trials, and enhance visibility.

4 to 360 hours of flexible workload
certificate valid in your country
What Will I Learn?
This course teaches transforming premium granola shoppers into buyers via targeted in-store tactics. Explore category dynamics, shopper motivations, and segments, then create SMART goals, POS strategies, activation schedules, and field directives. Conclude equipped to monitor KPIs, troubleshoot problems, and refine 8-week cycles for superior outcomes.
Elevify Advantages
Develop Skills
- Diagnose POS issues by quickly identifying packaging, shelf, and merchandising problems.
- Convert shopper insights into actionable 8-week POS activation goals.
- Develop effective POS plans selecting optimal materials, locations, and non-price promotions.
- Instruct and manage field teams with precise store guidelines and photo audits.
- Monitor POS ROI using sales, rotation, and display KPIs for rapid optimisation.
Suggested Summary
Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
Your lessons are perfect. I purchased the one-year package and finally have the opportunity to follow various topics of my interest without needing to change platforms... I thank you for everything you do, I've already recommended you to other people...

Giulio CarloDigital Marketing Student
I like how the lessons are straight to the point and how I can switch chapters and skip content I don't need.

Mariana FerresPhotography Student
I like the content and the way videos are presented and transcribed, which speeds up the process!

Luciana AlvarengaNail Design Student
The platform is fast, simple to use. The diversity of content and complementary videos really help with learning.

André FelipePrompt Engineering Student
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