In-Store Promotions Course
Enhance retail sales through impactful in-store promotions. Gain insights into shopper behaviour, store layouts, sampling techniques, persuasive messaging, key performance indicators, and cost-effective materials to create, implement, and refine promotions for healthy snacks that promote trials, conversions, and repeat buys. This practical course equips you to achieve measurable sales growth and informed decision-making.

4 to 360 hours of flexible workload
certificate valid in your country
What Will I Learn?
Elevate in-store promotions for healthy snacks via this targeted course on shopper behaviour, store layouts, visual merchandising, and fixtures. Master planning and executing sampling, creating compelling messages, selecting promotion formats, and training staff. Learn basic data gathering, essential KPIs, and iterative improvements to ensure promotions deliver tangible sales increases and better strategies.
Elevify Advantages
Develop Skills
- Design effective in-store promotions for snacks within retail constraints.
- Optimise store layouts, signage, and fixtures to increase shopper engagement.
- Conduct safe and efficient sampling events that drive sales conversions.
- Monitor promotion KPIs and refine strategies using simple data tools.
- Develop compelling health-oriented messaging for targeted shopper segments.
Suggested Summary
Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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