In-Store Activation Course
Gain expertise in in-store activations for retail success: define precise shopper goals, develop effective merchandising and sampling strategies, manage budgets wisely, and monitor KPIs closely. Transform insights into high-return displays, trials, and promotions that boost sales directly at the shelf.

4 to 360 hours of flexible workload
certificate valid in your country
What Will I Learn?
This course equips you with skills to establish clear objectives, create shopper personas, and convert insights into effective in-store strategies. Master visual merchandising planning, budget allocation, and vendor management. Additionally, learn journey mapping, pilot testing, and KPI monitoring to ensure activations are measurable, scalable, and deliver tangible sales growth.
Elevify Advantages
Develop Skills
- ROI-driven activation planning: select high-impact in-store strategies swiftly.
- Shopper journey mapping: craft effective snack aisle interactions for quick conversions.
- Visual merchandising for snacks: design planograms, endcaps, and secondary displays.
- In-store sampling expertise: optimise layout, staffing, and track conversions efficiently.
- Retail KPI monitoring: establish KPIs, run pilots, and refine activations using data.
Suggested Summary
Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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