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Category Management Course

Category Management Course
4 to 360 hours of flexible workload
certificate valid in your country

What Will I Learn?

The Category Management Course provides a clear, step-by-step method to develop a successful category, using breakfast cereals as a practical example. Discover how to convert shopper insights into more intelligent assortments, create effective price structures, organise targeted promotions, and develop execution plans ready for stores, complete with KPIs, risk management, and tools you can implement right away in your outlets.

Elevify Advantages

Develop Skills

  • Shopper insight mapping: convert cereal shopper data into straightforward retail strategies.
  • Assortment optimisation: construct, review gaps, and streamline SKUs for your outlets.
  • Pricing and price ladders: quickly design intelligent ranges for own-label and branded products.
  • Promotion planning: develop one-month promo strategies that increase volume without eroding margins.
  • KPI tracking and risk control: track category performance and avoid issues with stock and margins.

Suggested Summary

Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.
Workload: between 4 and 360 hours

What our students say

Your lessons are perfect. I purchased the one-year package and finally have the opportunity to follow various topics of my interest without needing to change platforms... I thank you for everything you do, I've already recommended you to other people...
Giulio Carlo
Giulio CarloDigital Marketing Student
I like how the lessons are straight to the point and how I can switch chapters and skip content I don't need.
Mariana Ferres
Mariana FerresPhotography Student
I like the content and the way videos are presented and transcribed, which speeds up the process!
Luciana Alvarenga
Luciana AlvarengaNail Design Student
The platform is fast, simple to use. The diversity of content and complementary videos really help with learning.
André Felipe
André FelipePrompt Engineering Student

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