4 to 360 hours of flexible workload
certificate valid in your country
What Will I Learn?
The Category Management Course provides a clear, step-by-step method to develop a successful category, using breakfast cereals as a practical example. Discover how to convert shopper insights into more intelligent assortments, create effective price structures, organise targeted promotions, and develop execution plans ready for stores, complete with KPIs, risk management, and tools you can implement right away in your outlets.
Elevify Advantages
Develop Skills
- Shopper insight mapping: convert cereal shopper data into straightforward retail strategies.
- Assortment optimisation: construct, review gaps, and streamline SKUs for your outlets.
- Pricing and price ladders: quickly design intelligent ranges for own-label and branded products.
- Promotion planning: develop one-month promo strategies that increase volume without eroding margins.
- KPI tracking and risk control: track category performance and avoid issues with stock and margins.
Suggested Summary
Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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