STMG Course (Management and Technical Sciences)
The STMG Course in Management and Technical Sciences empowers you to excel in youth-oriented retail strategies. Gain expertise in customer insights, efficient research methods, targeted marketing initiatives, and optimised store operations, elevating performance in contemporary management and administration positions within dynamic retail environments.

4 to 360 hours of flexible workload
certificate valid in your country
What Will I Learn?
The STMG Course in Management and Technical Sciences equips you with practical tools to analyse 15–25-year-old customers, segment youth markets, and create targeted marketing strategies. You will learn to conduct rapid surveys, develop buyer personas, assess competitors, and execute straightforward social media and in-store campaigns. Additionally, enhance store efficiency through defined roles, essential KPIs, affordable digital solutions, and succinct reporting to support informed decision-making.
Elevify Advantages
Develop Skills
- Gain youth customer insights by swiftly segmenting 15–25-year-olds for actionable decisions.
- Master fast market research through designing concise surveys, interviews, and social listening.
- Develop lean marketing by planning focused youth campaigns with defined KPIs.
- Learn retail operations fundamentals to optimise shifts, inventory, and checkouts in compact stores.
- Acquire local market mapping skills to benchmark competitors and refine value propositions.
Suggested Summary
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