Web Analytics for Retail and E-commerce Course
This course equips participants with advanced web analytics techniques tailored for retail and e-commerce in international contexts. Delve into analysing cross-border traffic, integrating logistics and customs insights into key performance indicators, minimising shopping cart abandonment, and fine-tuning revenue strategies based on country-specific factors, currencies, shipping expenses, and payment options to drive business growth effectively.

4 to 360 hours of flexible workload
certificate valid in your country
What Will I Learn?
Acquire key web analytics expertise for retail and e-commerce, emphasising global traffic patterns, conversion metrics, and revenue outcomes. Gain skills in monitoring multi-channel campaigns, integrating logistics data, evaluating shipping and customs effects, dissecting checkout processes, and crafting insightful dashboards with vital KPIs. Conclude with a hands-on optimisation guide ready for instant deployment to elevate performance in diverse markets.
Elevify Advantages
Develop Skills
- Cross-border traffic analysis: interpret sessions, users, and country-specific KPIs.
- Conversion and revenue metrics: calculate rates, average order value, and net revenue per market.
- Logistics-linked analytics: connect shipping, duties, and customs data to sales performance.
- Checkout and payment scrutiny: monitor funnels, drop-offs, and abandonment rates by country.
- Optimisation strategies: create testing frameworks, KPIs, and reports for international trade teams.
Suggested Summary
Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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