Business Internationalization Strategy Course
Acquire expertise in global business expansion through a comprehensive internationalisation strategy. Select optimal markets, customise your marketing mix, choose reliable partners, handle logistics efficiently, mitigate risks, and monitor KPIs to drive profitable growth across international borders.

4 to 360 hours of flexible workload
certificate valid in your country
What Will I Learn?
This course delivers a structured guide to market selection, customer targeting, and brand positioning. Participants gain skills to modify product, pricing, distribution, and promotion strategies, select appropriate entry methods and partners, oversee logistics and paperwork, and minimise risks using actionable KPIs, financial instruments, and regulatory approaches for instant application.
Elevify Advantages
Develop Skills
- Market selection: identify high-potential countries using efficient research methods.
- Entry mode strategy: select and negotiate suitable overseas partners and channels.
- Export operations: manage logistics, Incoterms, and documentation for seamless delivery.
- Risk control: address foreign exchange, regulatory, and operational risks effectively.
- Go-to-market mix: tailor product, price, place, and promotion to specific countries.
Suggested Summary
Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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