Advertising Media Planning & Buying Course
Master advertising media planning and buying for finance. Gain skills in channel strategy, budget modelling, benchmarks, and negotiation tactics to reduce CPA, improve ROAS, and scale high-quality funded accounts across search, social, programmatic, and niche publishers. This course provides practical tools for effective media management in financial advertising.

4 to 360 hours of flexible workload
certificate valid in your country
What Will I Learn?
This course offers a practical framework for advertising media planning and buying. Set objectives, define KPIs, profile audiences, select channels, allocate budgets, forecast using CPM, CPC, CPA. Master negotiations, contracts, data-driven optimisation, and scaling tactics for finance campaigns.
Elevify Advantages
Develop Skills
- Media strategy design: map finance funnels to channels, KPIs, and budgets fast.
- Budget modelling: forecast CPM, CPC, CPA to installs and funded accounts.
- Cross-channel optimisation: shift spend, test fast, and scale winning finance ads.
- Publisher negotiation: secure finance inventory, added value, and safe CPAs.
- Market benchmarking: pull country CPM/CPC data and set realistic ROI targets.
Suggested Summary
Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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