Consumer Behavior in Economics Course
Dive into consumer behaviour in economics, emphasising sustainable products. Gain skills to segment customers by behaviour, assess price sensitivity, execute A/B tests, and leverage insights for effective, data-informed marketing and product strategies that boost profitability.

4 to 360 hours of flexible workload
certificate valid in your country
What Will I Learn?
This course equips you with practical tools to grasp why consumers opt for standard, premium, or eco-refill cleaning products and how to shape their decisions. Master analysing price sensitivity, crafting behaviour-driven segments, conducting A/B tests, monitoring metrics like retention and CLV, and converting research into precise, data-backed marketing strategies for rapid results.
Elevify Advantages
Develop Skills
- Develop behaviour-based customer segments for eco-cleaning product markets.
- Create efficient surveys, polls, and social listening to reveal purchase motivations.
- Utilise behavioural economics for pricing, promotion, and positioning green products.
- Design A/B and multivariate tests to refine messaging, pricing, and bundles.
- Analyse elasticity, retention, and CLV metrics to gauge marketing effectiveness.
Suggested Summary
Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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