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Market Research Data Processing & Analysis Course

Market Research Data Processing & Analysis Course
4 to 360 hours of flexible workload
certificate valid in your country

What Will I Learn?

Acquire core skills in market research data processing and analysis through this concise, hands-on course. Learn to clean untidy survey data, construct robust variables, perform descriptive statistics, model factors driving satisfaction, and segment NPS categories. Delve into text analysis for open-ended responses, produce compelling visual summaries, and convert insights into succinct, actionable recommendations with professional reporting outputs.

Elevify Advantages

Develop Skills

  • Master NPS segmentation to classify, profile, and compare customer groups swiftly.
  • Clean survey data efficiently by handling missing values, outliers, and messy categories.
  • Conduct practical driver analysis to identify key satisfaction factors with clear statistics.
  • Perform lean text analytics to extract themes, sentiment, and quotes from open comments.
  • Develop insight-to-action reporting skills to create sharp, metric-driven recommendations.

Suggested Summary

Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.
Workload: between 4 and 360 hours

What our students say

Your classes are perfect. I got the one-year package and finally have the chance to follow several topics I'm interested in without having to switch platforms... thank you for everything you do, I've already recommended you to others...
Giulio Carlo
Giulio CarloDigital Marketing Student
I like how the lessons get straight to the point and how I can switch chapters and skip content I don't need.
Mariana Ferres
Mariana FerresPhotography Student
I like the content and the way the videos are presented and transcribed, which speeds up the process!
Luciana Alvarenga
Luciana AlvarengaNail Design Student
The platform is fast and easy to use. The variety of content and the supplementary videos really help with learning.
Giulio Carlo
Giulio CarloPrompt Engineering Student

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