E-commerce Analyst Course
Turn raw e-commerce data into decisions that drive revenue. This course gives you the analytical skills to measure performance, diagnose problems, and communicate findings that stakeholders actually act on. From tracking setup to executive reporting, every skill you build here has a direct business application.

4 to 360 hours of flexible workload
certificate valid in your country
What Will I Learn?
You will learn how to set up and audit web analytics tracking, analyse customer behaviour across the purchase funnel, and build segmentation models that inform retention and acquisition strategies. You will apply attribution frameworks to evaluate marketing channel efficiency and run statistically valid A/B tests to validate site optimisations. The course also covers product and merchandising analytics, demand forecasting, and SQL and Python skills for independent data extraction. By the end, you will know how to design dashboards, deliver insight narratives, and position your analysis to influence real business decisions.
Elevify Advantages
Develop Skills
- Funnel Analysis: identify and fix drop-off points across the full purchase funnel.
- Attribution Modelling: evaluate marketing channel performance and guide budget allocation decisions.
- Customer Segmentation: build RFM and cohort frameworks to target and retain high-value customers.
- Experimentation Design: plan, run, and analyse A/B tests with statistical confidence and rigour.
Suggested Summary
Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
Your lessons are perfect. I purchased the one-year package and finally have the opportunity to follow various topics of my interest without needing to change platforms... I thank you for everything you do, I've already recommended you to other people...

Giulio CarloDigital Marketing Student
I like how the lessons are straight to the point and how I can switch chapters and skip content I don't need.

Mariana FerresPhotography Student
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Luciana AlvarengaNail Design Student
The platform is fast, simple to use. The diversity of content and complementary videos really help with learning.

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