Predictive Analytics Models Course
This course equips you with practical skills to develop predictive analytics models for customer churn, focusing on building, evaluating, and applying models to drive business decisions and retention strategies.

4 to 360 hours of flexible workload
certificate valid in your country
What Will I Learn?
The Predictive Analytics Models Course teaches you how to build, evaluate, and deploy churn prediction models that deliver tangible outcomes. You will learn data ingestion, feature engineering, model selection, and probability calibration, then convert outputs into straightforward reports, prioritised action plans, targeted campaigns, and A/B tests with KPIs, ensuring robust, explainable, and scalable customer retention strategies.
Elevify Advantages
Develop Skills
- Build churn models: design, train, and tune predictive models quickly.
- Engineer RFM and behavioural features: transform raw customer data into meaningful signals.
- Evaluate models with business KPIs: connect metrics to actual revenue impact.
- Explain model insights: translate churn drivers into clear action plans.
- Plan and test interventions: design A/B campaigns to reduce churn swiftly.
Suggested Summary
Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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