Business General Course
The Business General Course equips you with practical tools to assess your situation, set clear goals, and craft a targeted growth plan. You will learn market research, customer segmentation, and value proposition development, followed by constructing a lean business model, monitoring unit economics, and enhancing profitability. Additionally, it covers operations, order fulfilment, marketing effectiveness, team responsibilities, and straightforward financial planning that you can implement right away.

4 to 360 hours of flexible workload
certificate valid in your country
What Will I Learn?
The Business General Course equips you with practical tools to assess your situation, set clear goals, and craft a targeted growth plan. You will learn market research, customer segmentation, and value proposition development, followed by constructing a lean business model, monitoring unit economics, and enhancing profitability. Additionally, it covers operations, order fulfilment, marketing effectiveness, team responsibilities, and straightforward financial planning that you can implement right away.
Elevify Advantages
Develop Skills
- Strategic analysis: apply SWOT, PESTEL, and OKRs to develop a 12-month plan.
- Market insight: gauge market sizes, segment customers, and chart competitors swiftly.
- E-commerce operations: optimise inventory, fulfilment, and quality controls.
- Performance marketing: devise rapid campaigns, monitor CAC, ROAS, and conversions.
- Financial planning: create lean budgets, trial pricing, and boost profitability.
Suggested Summary
Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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