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Product Marketing Course

Product Marketing Course
4 to 360 hours of flexible workload
certificate valid in your country

What Will I Learn?

This Product Marketing Course provides a quick, practical framework to define your value proposition, develop precise buyer personas, and evaluate competitors so your product differentiates itself. Learn to create messages tailored to specific channels, organise and carry out targeted launches, and establish metrics that monitor activation, retention, and time-to-insight, allowing you to refine strategies with confidence and expand effective go-to-market plans.

Elevify Advantages

Develop Skills

  • Swift competitor analysis: identify gaps and refine product positioning.
  • Persona research in hours: convert public data into clear, testable profiles.
  • Value proposition design: develop evidence-based, unique product messaging.
  • Channel-specific copy: produce high-conversion website, email, and social content.
  • Lean GTM playbooks: organise, launch, and refine product releases with defined KPIs.

Suggested Summary

Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.
Workload: between 4 and 360 hours

What our students say

I was just promoted to Intelligence Advisor for the Prison System, and the course from Elevify was crucial for me to be the chosen one.
EmersonPolice Investigator
The course was essential to meet the expectations of my boss and the company I work for.
SilviaNurse
Great course. Lots of valuable information.
WiltonCivil Firefighter

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