Product Marketing Course
This course equips you with practical tools to craft compelling product marketing strategies, from positioning and personas to launches and metrics.

4 to 360 hours of flexible workload
certificate valid in your country
What Will I Learn?
This Product Marketing Course provides a quick, practical framework to define your value proposition, develop precise buyer personas, and evaluate competitors so your product differentiates itself. Learn to create messages tailored to specific channels, organise and carry out targeted launches, and establish metrics that monitor activation, retention, and time-to-insight, allowing you to refine strategies with confidence and expand effective go-to-market plans.
Elevify Advantages
Develop Skills
- Swift competitor analysis: identify gaps and refine product positioning.
- Persona research in hours: convert public data into clear, testable profiles.
- Value proposition design: develop evidence-based, unique product messaging.
- Channel-specific copy: produce high-conversion website, email, and social content.
- Lean GTM playbooks: organise, launch, and refine product releases with defined KPIs.
Suggested Summary
Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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