4 to 360 hours of flexible workload
certificate valid in your country
What Will I Learn?
Predictive Analytics for Marketing Course equips you with practical skills to convert data into high-performing campaigns quickly. Learn to set clear business objectives, prepare and analyse customer data, develop and assess predictive models, and apply scores for better targeting, testing, and budget decisions. Use real datasets, track performance, and establish repeatable, ROI-driven optimisation processes.
Elevify Advantages
Develop Skills
- Campaign objective design: transform marketing goals into precise predictive targets.
- Customer data prep: clean, enrich, and engineer RFM and behavioural features swiftly.
- Predictive model selection: choose, fine-tune, and evaluate models for marketing uplift.
- Targeting and budget optimisation: segment, prioritise, and allocate spend based on scores.
- Experimentation and monitoring: conduct A/B tests and monitor drift, ROI, and lift.
Suggested Summary
Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
Your lessons are perfect. I purchased the one-year package and finally have the opportunity to follow various topics of my interest without needing to change platforms... I thank you for everything you do, I've already recommended you to other people...
Giulio CarloDigital Marketing Student
I like how the lessons are straight to the point and how I can switch chapters and skip content I don't need.
Mariana FerresPhotography Student
I like the content and the way videos are presented and transcribed, which speeds up the process!
Luciana AlvarengaNail Design Student
The platform is fast, simple to use. The diversity of content and complementary videos really help with learning.
André FelipePrompt Engineering Student
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