CRM (Customer Relationship Management) Training
4/5
Gain expertise in CRM for marketing by defining retention KPIs, developing effective email, SMS, and push journeys, segmenting customers based on value and behaviour, and executing a 90-day activation plan to enhance repeat purchases, lifetime value, and customer loyalty. This course equips you with practical strategies to transform customer data into profitable retention tactics while ensuring compliance and optimisation.

4.0 rating
4 to 360 hours of flexible workload
certificate valid in your country
What Will I Learn?
This CRM Training equips you to convert customer data into precise retention strategies that boost repeat purchases and lifetime value. You will learn to establish clear CRM objectives and KPIs, develop intelligent customer segments, craft impactful welcome, post-purchase, win-back, and loyalty campaigns across email, SMS, push notifications, and on-site channels, all while adhering to privacy regulations and following a structured 90-day plan for launching, testing, and refining top-performing initiatives.
Elevify Advantages
Develop Skills
- Design retention journeys: create high-converting welcome, post-purchase, and win-back flows.
- Master CRM segmentation: form RFM, lifecycle, and engagement-based customer segments.
- Plan CRM with KPIs: establish and monitor retention, LTV, and campaign revenue targets swiftly.
- Execute multi-channel CRM: optimise email, SMS, push, and on-site messages for maximum ROI.
- Implement 90-day CRM rollout: deploy core journeys, conduct tests, and generate reports via a structured roadmap.
Suggested Summary
Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
Your lessons are perfect. I purchased the one-year package and finally have the opportunity to follow various topics of my interest without needing to change platforms... I thank you for everything you do, I've already recommended you to other people...

Giulio CarloDigital Marketing Student
I like how the lessons are straight to the point and how I can switch chapters and skip content I don't need.

Mariana FerresPhotography Student
I like the content and the way videos are presented and transcribed, which speeds up the process!

Luciana AlvarengaNail Design Student
The platform is fast, simple to use. The diversity of content and complementary videos really help with learning.

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