Consumer Psychology Course
4/5
This course equips you with consumer psychology expertise for effective marketing. Explore cognitive biases, ethical persuasion techniques, and data-backed onboarding strategies to drive customer acquisition, engagement, and retention, particularly for subscription services and wellness offerings. Master practical applications to optimise digital product performance through transparent and user-centric approaches.

4.0 rating
4 to 360 hours of flexible workload
certificate valid in your country
What Will I Learn?
Discover how consumers make choices on what to click, try, and subscribe to in this Consumer Psychology Course. Gain insights into core motivations and behavioural science, applying them to user research, customer segmentation, onboarding processes, and seven-day engagement strategies. Delve into cognitive biases, subscription positioning, and acquisition tactics, while prioritising ethical design, transparency, and precise metrics to enhance retention and satisfaction for digital products.
Elevify Advantages
Develop Skills
- Apply cognitive biases to create ethical pricing, trial offers, and subscription journeys.
- Transform user research into precise wellness customer segments for better targeting and returns.
- Develop compelling ad and landing page content leveraging motivations and social proof.
- Build onboarding sequences and seven-day plans to increase activation and retention rates.
- Track behavioural outcomes using key performance indicators, steering clear of manipulative designs.
Suggested Summary
Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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Giulio CarloDigital Marketing Student
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