Territorial Marketing Training
Gain expertise in territorial marketing to draw tourists and investors. Master audience segmentation, value propositions, channel strategies, KPI tracking, and stakeholder coordination for data-driven campaigns that boost visitation, investment, jobs, and sustainable regional growth.

4 to 360 hours of flexible workload
certificate valid in your country
What Will I Learn?
This training equips you to craft compelling place offers for visitors and investors, segment key audiences, and create value propositions emphasising assets, incentives, and experiences. You will learn to choose optimal channels, plan campaigns and familiarisation trips, engage stakeholders, mitigate risks, and monitor KPIs using practical dashboards, timelines, and reporting methods.
Elevify Advantages
Develop Skills
- Design territorial KPIs to create clear tourism and investor metrics quickly.
- Conduct competitive region analysis to benchmark counties and identify growth opportunities.
- Profile audiences by segmenting tourists and investors using data-driven personas.
- Develop territory value propositions with targeted messaging for visitors and investors.
- Plan actionable campaigns by mapping channels, budgets, and stakeholder roles.
Suggested Summary
Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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