Strategic Marketing and Communications Course
Elevate your expertise in strategic marketing and communications tailored for contemporary brands. Delve into customer segmentation, value propositions, cohesive messaging, multi-channel strategies, and performance metrics to craft campaigns that boost awareness, foster engagement, and deliver quantifiable business growth in competitive markets.

4 to 360 hours of flexible workload
certificate valid in your country
What Will I Learn?
Gain hands-on skills in customer segmentation, crafting compelling value propositions, and developing detailed buyer personas for eco-friendly home goods. Master unified brand positioning, succinct messaging frameworks, and cohesive plans across paid media, PR, CRM, and social channels. Additionally, define effective KPIs, build performance dashboards, and implement governance structures, roles, and processes to ensure all campaigns remain aligned and trackable.
Elevify Advantages
Develop Skills
- Integrated channel planning: develop synergistic paid, CRM, PR, and social strategies.
- Customer segmentation: construct precise personas and potent value propositions.
- Unified brand messaging: formulate consistent positioning and multi-channel message frameworks.
- Marketing analytics: select optimal KPIs, design dashboards, and run tests for channel ROI.
- Governance and workflows: establish roles, routines, and playbooks for seamless execution.
Suggested Summary
Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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