Services Marketing Course
This course equips you with essential services marketing strategies for digital counselling, covering offer definition, trust establishment, risk mitigation, pricing setup, channel selection, and enhancement of retention and referrals through practical, data-backed methods ready for immediate use in your campaigns.

4 to 360 hours of flexible workload
certificate valid in your country
What Will I Learn?
Gain expertise in defining and packaging digital counselling services, profiling customer segments, and developing strong value propositions to foster trust and minimise risks. Master pricing strategies, sign-up processes, service delivery, promotional channels, social proof utilisation, and frameworks for retention, referrals, and performance tracking to achieve lasting business expansion.
Elevify Advantages
Develop Skills
- Service positioning: Craft precise digital counselling packages that drive conversions.
- Targeted value propositions: Develop custom messages for segments to address sensitivities.
- Trust-building promotion: Create guarantees, social proof, and compliant communications.
- Retention strategies: Design quick onboarding, re-engagement, and referral systems.
- Pricing and access: Establish tiers, trials, and channels to cut friction and churn.
Suggested Summary
Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
Your classes are perfect. I got the one-year package and finally have the chance to follow several topics I'm interested in without having to switch platforms... thank you for everything you do, I've already recommended you to others...

Giulio CarloDigital Marketing Student
I like how the lessons get straight to the point and how I can switch chapters and skip content I don't need.

Mariana FerresPhotography Student
I like the content and the way the videos are presented and transcribed, which speeds up the process!

Luciana AlvarengaNail Design Student
The platform is fast and easy to use. The variety of content and the supplementary videos really help with learning.

Giulio CarloPrompt Engineering Student
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