Promotional Campaigns Course
Dive into the art of promotional campaigns tailored for urban youth beverage brands. Acquire essential skills in audience research and persona development, brand positioning, generating creative big ideas, strategic channel selection, producing hero content, and optimising launches. Achieve maximum impact with minimal budgets through data-driven strategies and real-world testing over six focused weeks.

4 to 360 hours of flexible workload
certificate valid in your country
What Will I Learn?
This course provides a practical guide to planning and executing effective beverage promotions on limited budgets. Participants will learn to define precise brand positioning, create data-driven customer personas, select optimal channels, and craft compelling creative concepts. Hands-on training covers A/B testing, key performance indicators, attribution methods, hero content creation, and optimisation techniques for a streamlined 6-week campaign rollout.
Elevify Advantages
Develop Skills
- Build data-informed personas targeting urban youth for precise marketing.
- Develop clear, standout brand positioning to rise above competitors.
- Create and rapidly test innovative slogans and campaign themes.
- Design cost-effective channel strategies with impactful activations.
- Monitor KPIs, conduct A/B tests, and optimise campaigns efficiently.
Suggested Summary
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