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Nudging in Marketing Course

Nudging in Marketing Course
4 to 360 hours of flexible workload
certificate valid in your country

What Will I Learn?

Explore designing ethical nudges to steer shoppers towards healthier grocery options in Indonesia. This focused course delves into core behavioural biases, digital choice design, and hands-on strategies for search, product pages, cart, and checkout. Gain skills in conducting robust A/B tests, measuring results with precise metrics, and deploying effective nudges that uphold user trust amid local regulations.

Elevify Advantages

Develop Skills

  • Design effective nudges: Create practical, results-driven nudges for online retail platforms.
  • Leverage decision biases: Employ defaults, framing effects, and visual cues to encourage healthy picks.
  • Refine digital interfaces: Develop compelling visuals, labels, and product bundles for better outcomes.
  • Conduct efficient A/B tests: Implement, analyse, and expand successful strategies using reliable metrics.
  • Practice ethical nudging: Harmonise influence with openness, trust-building, and respect for user choices.

Suggested Summary

Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.
Workload: between 4 and 360 hours

What our students say

Your classes are perfect. I got the one-year package and finally have the chance to follow several topics I'm interested in without having to switch platforms... thank you for everything you do, I've already recommended you to others...
Giulio Carlo
Giulio CarloDigital Marketing Student
I like how the lessons get straight to the point and how I can switch chapters and skip content I don't need.
Mariana Ferres
Mariana FerresPhotography Student
I like the content and the way the videos are presented and transcribed, which speeds up the process!
Luciana Alvarenga
Luciana AlvarengaNail Design Student
The platform is fast and easy to use. The variety of content and the supplementary videos really help with learning.
Giulio Carlo
Giulio CarloPrompt Engineering Student

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