Nudging in Marketing Course
Gain expertise in marketing nudges to promote healthier grocery selections and boost conversions. Delve into behavioural economics principles, digital choice architecture techniques, and A/B testing methods to create ethical, impactful nudges aligned with actual shopper behaviours in Indonesia and similar markets. Master practical tools to enhance decision-making while prioritising transparency and autonomy.

4 to 360 hours of flexible workload
certificate valid in your country
What Will I Learn?
Explore designing ethical nudges to steer shoppers towards healthier grocery options in Indonesia. This focused course delves into core behavioural biases, digital choice design, and hands-on strategies for search, product pages, cart, and checkout. Gain skills in conducting robust A/B tests, measuring results with precise metrics, and deploying effective nudges that uphold user trust amid local regulations.
Elevify Advantages
Develop Skills
- Design effective nudges: Create practical, results-driven nudges for online retail platforms.
- Leverage decision biases: Employ defaults, framing effects, and visual cues to encourage healthy picks.
- Refine digital interfaces: Develop compelling visuals, labels, and product bundles for better outcomes.
- Conduct efficient A/B tests: Implement, analyse, and expand successful strategies using reliable metrics.
- Practice ethical nudging: Harmonise influence with openness, trust-building, and respect for user choices.
Suggested Summary
Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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