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Merchandising & In-Store Promotion Course

Merchandising & In-Store Promotion Course
4 to 360 hours of flexible workload
certificate valid in your country

What Will I Learn?

Enhance store performance through practical techniques in analysing retail spaces and customer behaviour, planning optimal zoning and circulation paths, and creating compelling product displays. Develop skills in visual storytelling, fitting room and checkout optimisation, and leveraging behavioural triggers. Utilise KPIs, A/B testing, and essential tools to implement, track, and refine merchandising strategies for sustained improvements.

Elevify Advantages

Develop Skills

  • Conduct swift retail space evaluations including mall assessments, traffic metrics, and shopper profiling.
  • Craft compelling visual narratives for brand-aligned promotions that accelerate sales.
  • Optimise zoning, layouts, shopper pathways, signage, and fixtures to maximise purchase conversions.
  • Apply strategic product displays for grouping, cross-merchandising, and highlighting key items to boost average spend.
  • Track and refine merchandising using key performance indicators and A/B testing in real-time.

Suggested Summary

Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.
Workload: between 4 and 360 hours

What our students say

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EmersonPolice Investigator
The course was essential to meet the expectations of my boss and the company I work for.
SilviaNurse
Great course. Lots of valuable information.
WiltonCivil Firefighter

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