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Merchandising & In-Store Promotion Course

Merchandising & In-Store Promotion Course
4 to 360 hours of flexible workload
certificate valid in your country

What Will I Learn?

Enhance store performance through practical techniques in analysing retail spaces and customer behaviour, planning optimal zoning and circulation paths, and creating compelling product displays. Develop skills in visual storytelling, fitting room and checkout optimisation, and leveraging behavioural triggers. Utilise KPIs, A/B testing, and essential tools to implement, track, and refine merchandising strategies for sustained improvements.

Elevify Advantages

Develop Skills

  • Conduct swift retail space evaluations including mall assessments, traffic metrics, and shopper profiling.
  • Craft compelling visual narratives for brand-aligned promotions that accelerate sales.
  • Optimise zoning, layouts, shopper pathways, signage, and fixtures to maximise purchase conversions.
  • Apply strategic product displays for grouping, cross-merchandising, and highlighting key items to boost average spend.
  • Track and refine merchandising using key performance indicators and A/B testing in real-time.

Suggested Summary

Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.
Workload: between 4 and 360 hours

What our students say

Your classes are perfect. I got the one-year package and finally have the chance to follow several topics I'm interested in without having to switch platforms... thank you for everything you do, I've already recommended you to others...
Giulio Carlo
Giulio CarloDigital Marketing Student
I like how the lessons get straight to the point and how I can switch chapters and skip content I don't need.
Mariana Ferres
Mariana FerresPhotography Student
I like the content and the way the videos are presented and transcribed, which speeds up the process!
Luciana Alvarenga
Luciana AlvarengaNail Design Student
The platform is fast and easy to use. The variety of content and the supplementary videos really help with learning.
Giulio Carlo
Giulio CarloPrompt Engineering Student

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