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Merchandising & In-Store Promotion Course

Merchandising & In-Store Promotion Course
4 to 360 hours of flexible workload
certificate valid in your country

What Will I Learn?

Enhance store performance through practical techniques in analysing retail spaces and customer behaviour, planning optimal zoning and circulation paths, and creating compelling product displays. Develop skills in visual storytelling, fitting room and checkout optimisation, and leveraging behavioural triggers. Utilise KPIs, A/B testing, and essential tools to implement, track, and refine merchandising strategies for sustained improvements.

Elevify Advantages

Develop Skills

  • Conduct swift retail space evaluations including mall assessments, traffic metrics, and shopper profiling.
  • Craft compelling visual narratives for brand-aligned promotions that accelerate sales.
  • Optimise zoning, layouts, shopper pathways, signage, and fixtures to maximise purchase conversions.
  • Apply strategic product displays for grouping, cross-merchandising, and highlighting key items to boost average spend.
  • Track and refine merchandising using key performance indicators and A/B testing in real-time.

Suggested Summary

Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.
Workload: between 4 and 360 hours

What our students say

Your lessons are perfect. I purchased the one-year package and finally have the opportunity to follow various topics of my interest without needing to change platforms... I thank you for everything you do, I've already recommended you to other people...
Giulio Carlo
Giulio CarloDigital Marketing Student
I like how the lessons are straight to the point and how I can switch chapters and skip content I don't need.
Mariana Ferres
Mariana FerresPhotography Student
I like the content and the way videos are presented and transcribed, which speeds up the process!
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Luciana AlvarengaNail Design Student
The platform is fast, simple to use. The diversity of content and complementary videos really help with learning.
André Felipe
André FelipePrompt Engineering Student

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