Merchandising & In-Store Promotion Course
Acquire expertise in retail merchandising and in-store promotions to elevate footfall, conversion rates, and average order value. Master zoning principles, visual narratives, product assortments, and data-informed KPIs to craft engaging store layouts that convert casual visitors into devoted patrons. This course equips you with actionable insights for superior visual merchandising outcomes.

4 to 360 hours of flexible workload
certificate valid in your country
What Will I Learn?
Enhance store performance through practical techniques in analysing retail spaces and customer behaviour, planning optimal zoning and circulation paths, and creating compelling product displays. Develop skills in visual storytelling, fitting room and checkout optimisation, and leveraging behavioural triggers. Utilise KPIs, A/B testing, and essential tools to implement, track, and refine merchandising strategies for sustained improvements.
Elevify Advantages
Develop Skills
- Conduct swift retail space evaluations including mall assessments, traffic metrics, and shopper profiling.
- Craft compelling visual narratives for brand-aligned promotions that accelerate sales.
- Optimise zoning, layouts, shopper pathways, signage, and fixtures to maximise purchase conversions.
- Apply strategic product displays for grouping, cross-merchandising, and highlighting key items to boost average spend.
- Track and refine merchandising using key performance indicators and A/B testing in real-time.
Suggested Summary
Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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