4 to 360 hours of flexible workload
certificate valid in your country
What Will I Learn?
This Marketing Strategy Course provides a straightforward, practical framework to analyse your market, segment audiences, define positioning, and establish targeted 12-month goals linked to KPIs such as CAC, ROAS, LTV, and retention. Gain knowledge in experimentation, A/B testing, dashboards, attribution, and budgeting, then convert insights into solid pillars, action plans, and differentiation strategies you can apply right away.
Elevify Advantages
Develop Skills
- Data-driven testing: design A/B tests, interpret KPIs, and optimise campaigns swiftly.
- Market and competitor insight: map competitors and trends for keener positioning.
- Customer segmentation: develop personas and value propositions that convert rapidly.
- Strategic planning: establish 12-month objectives, KPIs, and channel action plans.
- Differentiation tactics: create product, brand, and community advantages.
Suggested Summary
Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
Your lessons are perfect. I purchased the one-year package and finally have the opportunity to follow various topics of my interest without needing to change platforms... I thank you for everything you do, I've already recommended you to other people...

Giulio CarloDigital Marketing Student
I like how the lessons are straight to the point and how I can switch chapters and skip content I don't need.

Mariana FerresPhotography Student
I like the content and the way videos are presented and transcribed, which speeds up the process!

Luciana AlvarengaNail Design Student
The platform is fast, simple to use. The diversity of content and complementary videos really help with learning.

André FelipePrompt Engineering Student
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