Marketing Plan Phases Course
Gain mastery over all stages of marketing planning, from market analysis and personas to positioning, channel selection, pricing, KPIs, and execution guides, enabling you to create data-backed campaigns that boost revenue for contemporary marketing teams and agencies.

4 to 360 hours of flexible workload
certificate valid in your country
What Will I Learn?
This course offers a structured, step-by-step approach to analysing markets, identifying segments and personas, developing positioning and value propositions, and establishing achievable business and funnel goals. Discover how to select channels, design experiments, create dashboards, and transform insights into targeted actions with practical templates, tools, and playbooks ready for immediate use.
Elevify Advantages
Develop Skills
- Develop data-driven marketing goals and KPI dashboards to drive SaaS growth.
- Create precise positioning, value propositions, and messaging for small marketing agencies.
- Build effective customer personas and buyer journeys to steer campaigns.
- Select and prioritise growth channels with ICE/RICE frameworks and agency playbooks.
- Convert strategies into actionable roadmaps, experiments, and KPIs.
Suggested Summary
Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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