Marketing Plan Phases Course
Gain mastery over all stages of marketing planning, from market analysis and personas to positioning, channel selection, pricing, KPIs, and execution guides, enabling you to create data-backed campaigns that boost revenue for contemporary marketing teams and agencies.

4 to 360 hours of flexible workload
certificate valid in your country
What Will I Learn?
This course offers a structured, step-by-step approach to analysing markets, identifying segments and personas, developing positioning and value propositions, and establishing achievable business and funnel goals. Discover how to select channels, design experiments, create dashboards, and transform insights into targeted actions with practical templates, tools, and playbooks ready for immediate use.
Elevify Advantages
Develop Skills
- Develop data-driven marketing goals and KPI dashboards to drive SaaS growth.
- Create precise positioning, value propositions, and messaging for small marketing agencies.
- Build effective customer personas and buyer journeys to steer campaigns.
- Select and prioritise growth channels with ICE/RICE frameworks and agency playbooks.
- Convert strategies into actionable roadmaps, experiments, and KPIs.
Suggested Summary
Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
Your classes are perfect. I got the one-year package and finally have the chance to follow several topics I'm interested in without having to switch platforms... thank you for everything you do, I've already recommended you to others...

Giulio CarloDigital Marketing Student
I like how the lessons get straight to the point and how I can switch chapters and skip content I don't need.

Mariana FerresPhotography Student
I like the content and the way the videos are presented and transcribed, which speeds up the process!

Luciana AlvarengaNail Design Student
The platform is fast and easy to use. The variety of content and the supplementary videos really help with learning.

Giulio CarloPrompt Engineering Student
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