Marketing Plan Fundamentals Course
Gain mastery in core marketing planning by constructing a full strategy for a sustainable bottle brand. This includes market analysis, customer insights, 4Ps framework, KPIs, and actionable plans adaptable to various products for driving growth and quantifiable success. Ideal for professionals aiming to enhance strategic marketing capabilities in eco-conscious markets.

4 to 360 hours of flexible workload
certificate valid in your country
What Will I Learn?
Acquire skills to develop a targeted, data-backed marketing plan for boosting sales of sustainable reusable bottles. Cover market trends, regulations, objective setting, KPIs, and positioning. Engage in customer research, segmentation, and competitor analysis, then craft a practical 6-12 month roadmap featuring budgets, timelines, templates, and straightforward tracking for testing, refining, and expanding outcomes effectively.
Elevify Advantages
Develop Skills
- Develop data-informed marketing strategies for sustainable reusable bottles.
- Establish buyer personas and map customer journeys for green product rollouts.
- Design 4Ps tactics and pricing models for eco-brands reducing plastic use.
- Formulate 6-12 month plans with budgets, schedules, and campaign outlines.
- Implement SMART KPIs and basic dashboards to monitor sales and returns.
Suggested Summary
Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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