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Marketing Performance & Control Course

Marketing Performance & Control Course
4 to 360 hours of flexible workload
certificate valid in your country

What Will I Learn?

Acquire key skills to master performance metrics, construct realistic datasets, and confidently compute ROI, ROAS, CPA, and break-even points. Benchmark marketing channels, develop intuitive dashboards, and produce succinct executive reports to guide budget allocation and optimisation. Build expertise in communicating outcomes, planning tests, and enhancing results quarterly.

Elevify Advantages

Develop Skills

  • Build ROI dashboards from raw channel data for executive insights.
  • Calculate CPA, ROAS, and ROI to assess channel profitability swiftly.
  • Design budget reallocations using guardrails and testing frameworks.
  • Apply benchmarks and funnel data to compare channels and set targets.
  • Communicate performance via concise CEO reports with actions and tests.

Suggested Summary

Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.
Workload: between 4 and 360 hours

What our students say

I was just promoted to Intelligence Advisor for the Prison System, and the course from Elevify was crucial for me to be the chosen one.
EmersonPolice Investigator
The course was essential to meet the expectations of my boss and the company I work for.
SilviaNurse
Great course. Lots of valuable information.
WiltonCivil Firefighter

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