Marketing Performance & Control Course
Master marketing performance tracking and control. Learn to calculate ROI, ROAS, and CPA, build effective dashboards, establish benchmarks, optimise budgets, and transform channel data into actionable executive reports that confidently boost revenue and drive informed decisions.

4 to 360 hours of flexible workload
certificate valid in your country
What Will I Learn?
Acquire key skills to master performance metrics, construct realistic datasets, and confidently compute ROI, ROAS, CPA, and break-even points. Benchmark marketing channels, develop intuitive dashboards, and produce succinct executive reports to guide budget allocation and optimisation. Build expertise in communicating outcomes, planning tests, and enhancing results quarterly.
Elevify Advantages
Develop Skills
- Build ROI dashboards from raw channel data for executive insights.
- Calculate CPA, ROAS, and ROI to assess channel profitability swiftly.
- Design budget reallocations using guardrails and testing frameworks.
- Apply benchmarks and funnel data to compare channels and set targets.
- Communicate performance via concise CEO reports with actions and tests.
Suggested Summary
Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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