Marketing Mix Course
This course equips you with comprehensive marketing mix strategies for smart products. Learn to create customer personas, position offerings effectively, develop pricing models, optimise promotional tactics and distribution channels, and craft a detailed 6-month go-to-market plan with key metrics and data-driven experiments to boost revenue and customer retention significantly.

4 to 360 hours of flexible workload
certificate valid in your country
What Will I Learn?
Gain skills to identify target markets, design engaging product experiences, price competitively using costs and benchmarks, execute promotions for acquisition and retention, select optimal channels, and develop a 6-month launch strategy with KPIs, dashboards, and experiments for rapid improvements.
Elevify Advantages
Develop Skills
- Data-driven pricing: Establish profitable and competitive prices based on real-world scenarios.
- Target market insights: Develop customer personas, market segments, and swift competitor analysis.
- Channel strategy: Select and refine direct-to-consumer, retail, and marketplace distribution channels.
- High-impact promotion: Design KPIs, conduct ad tests, and create cost-effective customer acquisition strategies.
- Launch optimisation: Build a 6-month roadmap featuring metrics, experiments, and risk mitigation plans.
Suggested Summary
Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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