Marketing Budget Management Course
Gain mastery in managing marketing budgets using structured approaches for channel planning, ROAS-based allocation, testing, and attribution. Develop skills to establish KPIs, refine spending over paid and organic channels, and assuredly connect each dollar to tangible growth outcomes.

4 to 360 hours of flexible workload
certificate valid in your country
What Will I Learn?
This focused course equips you to plan, distribute, and refine budgets across essential acquisition and retention channels with precise financial objectives, trusted benchmarks, and ready-to-use templates. Master funnel mapping, ROAS and CAC setting, test design, pilot oversight, fraud prevention, and measurement infrastructure that ties expenditure to revenue, enabling confident reallocations and achievement of expansion targets.
Elevify Advantages
Develop Skills
- Build ROI-driven marketing budgets by converting revenue targets into effective channel allocations.
- Optimise cross-channel spending through rapid reallocations using ROAS, CAC, and defined guidelines.
- Design and evaluate tests by running efficient experiments with robust statistics and safeguards.
- Map funnel functions across channels to align search, social, SEO, email, and influencers.
- Establish tracking systems and dashboards to link ad expenditure to revenue, LTV, and payback periods.
Suggested Summary
Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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