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Market Research Project Planning Course

Market Research Project Planning Course
4 to 360 hours of flexible workload
certificate valid in your country

What Will I Learn?

This course offers a structured approach to market research project planning, teaching you to identify business challenges, establish clear objectives, and formulate testable hypotheses. You will learn to create mixed-methods research designs, select appropriate participants, develop robust survey questions, perform reliable data analysis, and conduct competitor benchmarking for low-risk, high-impact strategies.

Elevify Advantages

Develop Skills

  • Market research scoping: Convert business challenges into precise, testable objectives.
  • Mixed-methods design: Develop efficient qualitative and quantitative research plans.
  • Audience targeting: Identify segments, set quotas, and apply ethical recruitment methods.
  • Pricing and demand sizing: Analyse competitors and forecast optimal pricing strategies.
  • Decision-ready insights: Establish timelines, budgets, and clear go/no-go decisions.

Suggested Summary

Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.
Workload: between 4 and 360 hours

What our students say

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EmersonPolice Investigator
The course was essential to meet the expectations of my boss and the company I work for.
SilviaNurse
Great course. Lots of valuable information.
WiltonCivil Firefighter

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