Luxury Marketing Course
This course equips participants with essential strategies for luxury brand development in premium markets like New York and Dubai, focusing on segmentation, positioning, customer experiences, pricing, and analytics to drive profitable growth while preserving brand prestige.

4 to 360 hours of flexible workload
certificate valid in your country
What Will I Learn?
This Luxury Marketing Course provides a practical guide to building and expanding a premium brand in New York and Dubai. You will learn about affluent customer segmentation, subtle positioning, pricing and scarcity strategies, superior customer experiences, and focused channels like exclusive events, influencers, and personal concierge services, along with key performance indicators, dashboards, and minimal-data testing approaches to maintain prestige while achieving profitable product launches.
Elevify Advantages
Develop Skills
- Luxury market mapping: assess size, segment and position brands in New York and Dubai.
- Affluent segmentation: define high-value luxury buyer profiles that lead to conversions.
- High-touch customer experience design: create VIP journeys across online, boutique and concierge services.
- Pricing and scarcity: develop waitlists, tiers and value narratives without resorting to discounts.
- Luxury launch analytics: monitor KPIs, test channels and optimise limited budgets.
Suggested Summary
Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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