Legal Marketing Course
Gain expertise in legal marketing tailored for business law firms. Master market research, strategic positioning, SEO optimisation, content creation, LinkedIn engagement, email campaigns and full ethical compliance to draw premium business clients and demonstrate clear ROI across all marketing efforts.

4 to 360 hours of flexible workload
certificate valid in your country
What Will I Learn?
This course reveals how small and mid-sized U.S. firms select law practices, guiding you to establish a robust online presence via SEO, directories and compelling website messaging. Define target clients, structure service packages and pricing, strategise content, email outreach and events on a practical budget, monitor outcomes, all while adhering strictly to U.S. legal ethics and regulations.
Elevify Advantages
Develop Skills
- Conduct legal market research to identify business needs, competitors and buyer journeys swiftly.
- Optimise law firm SEO and track performance to enhance local visibility and client acquisition.
- Package legal services with fixed-fee models and compelling value propositions.
- Develop legal content and LinkedIn strategies including webinars, articles and posts that drive conversions.
- Implement ethical legal marketing compliant with U.S. bar rules for effective campaigns.
Suggested Summary
Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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