Integrated Marketing Communications Course
Gain expertise in integrated marketing communications tailored for sustainable fashion. Develop detailed buyer personas, refine brand positioning, design 3-month campaign plans, synchronise multi-channel strategies, and leverage templates, KPIs, and governance tools to achieve consistent and impactful marketing outcomes.

4 to 360 hours of flexible workload
certificate valid in your country
What Will I Learn?
Acquire a practical framework in this Integrated Marketing Communications Course to create unified campaigns for sustainable fashion brands. Master defining brand positioning, developing message pillars, and tailoring content for paid, owned, retail, PR, and social channels. Utilise ready templates, governance structures, and 12-week planning tools to coordinate teams, monitor KPIs, prevent greenwashing, and deliver swift, consistent, measurable results.
Elevify Advantages
Develop Skills
- Develop 3-month IMC plans with 12-week calendars, channel mixes, and campaign cadences.
- Master brand positioning through sharp promises, message pillars, and tone of voice.
- Create audience segments with detailed personas, journeys, and priority targets.
- Align paid, owned, PR, retail, and social channels to a unified core story.
- Implement governance frameworks, workflows, asset rules, and KPIs for seamless execution.
Suggested Summary
Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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