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Integrated Marketing Communications Course

Integrated Marketing Communications Course
4 to 360 hours of flexible workload
certificate valid in your country

What Will I Learn?

Acquire a practical framework in this Integrated Marketing Communications Course to create unified campaigns for sustainable fashion brands. Master defining brand positioning, developing message pillars, and tailoring content for paid, owned, retail, PR, and social channels. Utilise ready templates, governance structures, and 12-week planning tools to coordinate teams, monitor KPIs, prevent greenwashing, and deliver swift, consistent, measurable results.

Elevify Advantages

Develop Skills

  • Develop 3-month IMC plans with 12-week calendars, channel mixes, and campaign cadences.
  • Master brand positioning through sharp promises, message pillars, and tone of voice.
  • Create audience segments with detailed personas, journeys, and priority targets.
  • Align paid, owned, PR, retail, and social channels to a unified core story.
  • Implement governance frameworks, workflows, asset rules, and KPIs for seamless execution.

Suggested Summary

Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.
Workload: between 4 and 360 hours

What our students say

I was just promoted to Intelligence Advisor for the Prison System, and the course from Elevify was crucial for me to be the chosen one.
EmersonPolice Investigator
The course was essential to meet the expectations of my boss and the company I work for.
SilviaNurse
Great course. Lots of valuable information.
WiltonCivil Firefighter

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