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Integrated Marketing Communications Course

Integrated Marketing Communications Course
4 to 360 hours of flexible workload
certificate valid in your country

What Will I Learn?

Acquire a practical framework in this Integrated Marketing Communications Course to create unified campaigns for sustainable fashion brands. Master defining brand positioning, developing message pillars, and tailoring content for paid, owned, retail, PR, and social channels. Utilise ready templates, governance structures, and 12-week planning tools to coordinate teams, monitor KPIs, prevent greenwashing, and deliver swift, consistent, measurable results.

Elevify Advantages

Develop Skills

  • Develop 3-month IMC plans with 12-week calendars, channel mixes, and campaign cadences.
  • Master brand positioning through sharp promises, message pillars, and tone of voice.
  • Create audience segments with detailed personas, journeys, and priority targets.
  • Align paid, owned, PR, retail, and social channels to a unified core story.
  • Implement governance frameworks, workflows, asset rules, and KPIs for seamless execution.

Suggested Summary

Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.
Workload: between 4 and 360 hours

What our students say

Your classes are perfect. I got the one-year package and finally have the chance to follow several topics I'm interested in without having to switch platforms... thank you for everything you do, I've already recommended you to others...
Giulio Carlo
Giulio CarloDigital Marketing Student
I like how the lessons get straight to the point and how I can switch chapters and skip content I don't need.
Mariana Ferres
Mariana FerresPhotography Student
I like the content and the way the videos are presented and transcribed, which speeds up the process!
Luciana Alvarenga
Luciana AlvarengaNail Design Student
The platform is fast and easy to use. The variety of content and the supplementary videos really help with learning.
Giulio Carlo
Giulio CarloPrompt Engineering Student

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