Innovation Marketing Course
Gain expertise in innovation marketing for AI products by mastering competitor analysis, creating precise positioning, selecting optimal channels, and monitoring essential KPIs. Develop effective launch strategies that boost trial sign-ups, improve retention, and deliver tangible revenue growth for your marketing efforts.

4 to 360 hours of flexible workload
certificate valid in your country
What Will I Learn?
This course equips you with a practical guide to confidently plan and launch AI-driven products. You will learn audience segmentation, competitor research, crafting compelling value propositions, and channel selection. Establish key KPIs, conduct efficient experiments, refine campaigns using data, and develop scalable workflows for pre- and post-launch to accelerate profitable growth.
Elevify Advantages
Develop Skills
- Master competitor analysis: quickly map features, pricing, and positioning.
- Excel in KPI and funnel analytics: monitor CAC, ROAS, and activation for growth optimisation.
- Develop high-impact positioning: create compelling value propositions and message structures.
- Build go-to-market playbooks: plan efficient pre- and post-launch campaigns.
- Target segments smartly: focus on SMB personas, channels, and key pain points.
Suggested Summary
Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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