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Fundamentals of Marketing Course
Learn the essentials of marketing with our Marketing Fundamentals Course, made for professionals keen to do well. Understand how to identify your target market, master segmentation, demographic analysis, and psychographic profiling. Develop solid marketing mix strategies, including product, promotion, distribution (place), and pricing. Improve your skills in measuring performance, budgeting, and product development. Get insights into market research, SWOT analysis, and setting SMART marketing objectives. Level up your marketing skills today!
- Master market segmentation: Know how to identify and target specific customer groups effectively.
- Develop strategic marketing mix: Create product, price, place (distribution), and promotion strategies.
- Analyse performance metrics: Use data to measure and improve marketing effectiveness.
- Conduct cost-benefit analysis: Make the most of marketing budgets for maximum ROI.
- Identify unique selling points: Highlight product features that stand out in the market.

4 to 360 hours of flexible workload
certificate recognized by the Ministry of Education
What Will I Learn?
Learn the essentials of marketing with our Marketing Fundamentals Course, made for professionals keen to do well. Understand how to identify your target market, master segmentation, demographic analysis, and psychographic profiling. Develop solid marketing mix strategies, including product, promotion, distribution (place), and pricing. Improve your skills in measuring performance, budgeting, and product development. Get insights into market research, SWOT analysis, and setting SMART marketing objectives. Level up your marketing skills today!
Elevify Advantages
Develop Skills
- Master market segmentation: Know how to identify and target specific customer groups effectively.
- Develop strategic marketing mix: Create product, price, place (distribution), and promotion strategies.
- Analyse performance metrics: Use data to measure and improve marketing effectiveness.
- Conduct cost-benefit analysis: Make the most of marketing budgets for maximum ROI.
- Identify unique selling points: Highlight product features that stand out in the market.
Suggested Summary
Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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