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Fundamentals Of Marketing Course

Fundamentals Of Marketing Course
4 to 360 hours of flexible workload
certificate valid in your country

What Will I Learn?

Fundamentals of Marketing Course equips you with practical skills to define a sharp value proposition, build clear messaging for each funnel stage, and plan high-impact launch campaigns. Learn to apply the 4Ps to a smart water bottle, segment and prioritise audiences, analyse competitors, and track performance with simple metrics, dashboards, and tests so you can improve results quickly and confidently.

Elevify Advantages

Develop Skills

  • Campaign planning: design focused launch campaigns across key digital channels.
  • Market research: run fast competitor and customer scans to guide smart decisions.
  • Value proposition: craft sharp, testable messages that clearly differentiate offers.
  • Marketing mix: apply 4Ps to price, position, and promote products with impact.
  • Performance tracking: build lean dashboards, read KPIs, and optimise in short cycles.

Suggested Summary

Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.
Workload: between 4 and 360 hours

What our students say

I was just promoted to Intelligence Advisor for the Prison System, and the course from Elevify was crucial for me to be the chosen one.
EmersonPolice Investigator
The course was essential to meet the expectations of my boss and the company I work for.
SilviaNurse
Great course. Lots of valuable information.
WiltonCivil Firefighter

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