4 to 360 hours of flexible workload
certificate valid in your country
What Will I Learn?
Fundamentals of Marketing Course equips you with practical skills to define a sharp value proposition, build clear messaging for each funnel stage, and plan high-impact launch campaigns. Learn to apply the 4Ps to a smart water bottle, segment and prioritise audiences, analyse competitors, and track performance with simple metrics, dashboards, and tests so you can improve results quickly and confidently.
Elevify Advantages
Develop Skills
- Campaign planning: design focused launch campaigns across key digital channels.
- Market research: run fast competitor and customer scans to guide smart decisions.
- Value proposition: craft sharp, testable messages that clearly differentiate offers.
- Marketing mix: apply 4Ps to price, position, and promote products with impact.
- Performance tracking: build lean dashboards, read KPIs, and optimise in short cycles.
Suggested Summary
Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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