Customer Loyalty & Retention Course
Gain expertise in fostering customer loyalty and retention for beauty brands. Develop high-return loyalty initiatives, tailor promotions using data, outline the full 0-180 day engagement timeline, execute A/B experiments, and monitor essential metrics to increase repeat sales, customer lifetime value, and sustained brand success. Ideal for marketers aiming to build enduring customer relationships without heavy discounting.

4 to 360 hours of flexible workload
certificate valid in your country
What Will I Learn?
This course equips you to convert initial beauty shoppers into loyal patrons via targeted personalisation, attractive loyalty perks, and discount-free motivators. Master the 0-180 day customer path, manage email, SMS, and website campaigns, create cost-effective loyalty schemes, evaluate vital retention indicators, and roll out a 90-day strategy to enhance repeat buys and lifetime value.
Elevify Advantages
Develop Skills
- Design effective loyalty programmes with tiers, rewards, and rules to drive repeat business.
- Personalise customer offers leveraging purchase history for product recommendations and sampling.
- Map comprehensive 0-180 day retention journeys with strategic touchpoints to encourage repurchases.
- Conduct retention analytics tracking cohorts, lifetime value, churn rates, and campaign results.
- Implement rapid A/B tests on subject lines, rewards, and timing to achieve quick performance gains.
Suggested Summary
Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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