Marketing Products Course
This course equips small business owners with essential skills to launch and scale loyalty products through targeted marketing strategies, including segmentation, value propositions, channel selection, A/B testing, and a structured 4-week launch plan with risk management.

4 to 360 hours of flexible workload
certificate valid in your country
What Will I Learn?
The Marketing Products Course provides a quick, practical framework to launch and expand a small-business loyalty product. Discover how to assess and prioritise segments, develop compelling value propositions, create campaigns tailored to specific channels on limited budgets, conduct straightforward A/B tests, and execute a targeted 4-week launch featuring metrics, risk management strategies, and follow-up actions that convert initial momentum into consistent outcomes.
Elevify Advantages
Develop Skills
- Segment selection mastery: evaluate markets swiftly and select lucrative niches.
- Value proposition design: convert product features into compelling, conversion-boosting benefits.
- Channel strategy skills: select cost-effective channels and develop campaigns ready for testing.
- Launch planning expertise: execute a 4-week pilot with efficient monitoring and key performance indicators.
- Risk mitigation know-how: identify marketing risks promptly and implement effective solutions.
Suggested Summary
Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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