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Predictive Analytics for Marketing Course

Predictive Analytics for Marketing Course
4 to 360 hours of flexible workload
certificate valid in your country

What Will I Learn?

Predictive Analytics for Marketing Course equips you with practical skills to convert data into high-performing campaigns quickly. Learn to set clear business objectives, prepare and analyse customer data, develop and assess predictive models, and apply scores for better targeting, testing, and budget decisions. Use real datasets, track performance, and establish repeatable, ROI-driven optimisation processes.

Elevify Advantages

Develop Skills

  • Campaign objective design: transform marketing goals into precise predictive targets.
  • Customer data prep: clean, enrich, and engineer RFM and behavioural features swiftly.
  • Predictive model selection: choose, fine-tune, and evaluate models for marketing uplift.
  • Targeting and budget optimisation: segment, prioritise, and allocate spend based on scores.
  • Experimentation and monitoring: conduct A/B tests and monitor drift, ROI, and lift.

Suggested Summary

Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.
Workload: between 4 and 360 hours

What our students say

I was just promoted to Intelligence Advisor for the Prison System, and the course from Elevify was crucial for me to be the chosen one.
EmersonPolice Investigator
The course was essential to meet the expectations of my boss and the company I work for.
SilviaNurse
Great course. Lots of valuable information.
WiltonCivil Firefighter

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