4 to 360 hours of flexible workload
certificate valid in your country
What Will I Learn?
The Luxury Goods Marketing Course equips you with practical tools to build and expand a premium handbag brand in the US. You will learn luxury positioning, heritage storytelling, pricing from $3,000 to $8,000, channel selection, launch campaigns, and client experience design. Acquire clear frameworks, checklists, and examples suited to affluent buyers, enabling you to confidently plan and execute a refined, high-impact luxury strategy.
Elevify Advantages
Develop Skills
- Luxury brand positioning: craft premium, heritage-rich value propositions.
- Affluent consumer insights: profile US HNW buyers and their purchase drivers.
- Pricing and product strategy: design scarce, high-margin luxury assortments.
- High-touch client experience: map VIP journeys, service standards, and CRM.
- Prestige launch execution: plan channels, creative, and KPIs for luxury debuts.
Suggested Summary
Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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