ICP (Ideal Customer Profile) Strategy Course
This course equips you with a practical framework to define, validate, and activate Ideal Customer Profiles (ICPs) to drive targeted marketing and sales efforts. You'll learn to create precise buyer personas, segment accounts effectively, and develop ICP-led campaigns that improve conversion rates, reduce sales cycles, and enhance lead quality through data-driven strategies.

4 to 360 hours of flexible workload
certificate valid in your country
What Will I Learn?
The ICP Strategy Course provides a clear, practical framework to define, validate, and activate high-value customer profiles quickly. Learn to create precise personas, segment accounts using firmographic data, assess opportunities, and map buying roles to each funnel stage. Then transform insights into targeted messaging, channels, and campaigns that boost conversion rates, shorten sales cycles, and enhance lead quality through data-driven decisions.
Elevify Advantages
Develop Skills
- ICP profiling: build evidence-based primary and secondary ICPs quickly.
- Buyer personas: map roles, pain points, KPIs, and objections that drive deals.
- Segmentation: define firmographic bands and prioritise high-converting accounts.
- ICP-led campaigns: craft value propositions, channels, and plays that boost conversions.
- Funnel impact: link ICP focus to CAC, win rates, and sales cycle improvements.
Suggested Summary
Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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