4 to 360 hours of flexible workload
certificate valid in your country
What Will I Learn?
This data-driven marketing course teaches you how to transform actual customer behaviour into precise segments, construct a solid data model, and craft targeted campaigns that drive conversions. You will learn to implement tracking, establish KPIs, conduct A/B and holdout tests, and enhance performance using straightforward dashboards. Gain practical templates, real-world examples, and a focused home fitness e-commerce case study to apply each lesson right away.
Elevify Advantages
Develop Skills
- Build actionable customer segments: transform raw data into clear, usable profiles.
- Design smart A/B tests: establish hypotheses, samples, and winning success metrics.
- Track full-funnel performance: implement pixels, UTMs, and ROI dashboards.
- Plan targeted campaigns: align audiences, messaging, KPIs, and budget quickly.
- Use real market data: set justified assumptions and benchmarks for home fitness.
Suggested Summary
Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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