Competitive Landscape Analysis Course
This course equips you with essential tools to analyze the competitive landscape, enabling smarter strategic decisions for business growth through competitor mapping, positioning analysis, pricing strategies, go-to-market planning, and executive reporting.

4 to 360 hours of flexible workload
certificate valid in your country
What Will I Learn?
This concise Competitive Landscape Analysis Course shows you how to define market scope, map competitors, and capture standardised profiles on features, pricing, and go-to-market approaches. Learn to segment customers, analyse positioning, track trends, and design winning pricing strategies. Build clear reports, executive briefs, and practical go-to-market plans you can apply immediately to drive smarter growth decisions.
Elevify Advantages
Develop Skills
- Competitor mapping: Quickly identify direct, indirect, and alternative rivals.
- Market positioning: Score competitors and reveal gaps to sharpen your value proposition.
- Pricing strategy: Benchmark rivals and design profitable, testable price tiers.
- Go-to-market planning: Prioritise segments, channels, and demand-generation tactics fast.
- Executive reporting: Turn research into concise CMO-ready reports and slide briefs.
Suggested Summary
Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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