web referencing training
This course equips learners with essential web referencing skills for digital marketing, covering competitor analysis, keyword and intent mapping, on-page optimisation for eCommerce category and product pages, technical SEO fixes, and KPI tracking using free tools to drive organic traffic growth for eco-friendly home product brands.

4 to 360 hours of flexible workload
certificate valid in your country
What Will I Learn?
Web Referencing Training offers a practical, step-by-step approach to enhance visibility for eco-friendly home products in the US market. Participants will master targeted keyword research, intent mapping, and on-page optimisation for category and product pages, while enhancing outcomes through content strategies, technical SEO, UX enhancements, and streamlined measurement, reporting, and testing using cost-effective tools.
Elevify Advantages
Develop Skills
- Conduct competitor SEO analysis: swiftly review rivals' content, UX, and backlinks.
- Perform keyword and intent mapping: select high-value eco-friendly queries that drive quick conversions.
- Optimise on-page eCommerce SEO: refine titles, headings, URLs, and product descriptions.
- Implement technical SEO essentials: improve speed, mobile compatibility, schema markup, and crawl efficiency on a budget.
- Develop SEO reporting skills: monitor KPIs, create efficient dashboards, and test effective strategies.
Suggested Summary
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