Web analyst training
Gain mastery in web analytics tailored for digital marketing success. Explore key areas like attribution modelling, ROAS calculations, LTV analysis, dashboard creation, A/B testing, and CRO strategies. Track complete user journeys, identify and resolve funnel bottlenecks, and leverage data insights to boost revenue and optimise advertising budgets effectively.

4 to 360 hours of flexible workload
certificate valid in your country
What Will I Learn?
This course equips you with essential skills to link website traffic, user behaviour, and revenue for data-driven decisions. Delve into ecommerce analytics basics, tracking methods, attribution techniques, ROAS and CPA computations, LTV and cohort studies, experiment planning, and user journey analysis. Implement effective strategies to enhance conversion rates, average order value, and sustained performance across major marketing channels.
Elevify Advantages
Develop Skills
- Revenue-focused attribution: link multi-channel investments straight to revenue outcomes.
- Experiment roadmapping: plan efficient A/B tests and interpret findings confidently.
- CRO and UX optimisation: resolve funnel issues, increase conversion rates, and elevate average order value.
- Paid media diagnostics: evaluate search, social, and email campaigns to lower CPA and enhance ROAS.
- User journey analytics: chart user paths, spot obstacles, and focus on high-impact improvements.
Suggested Summary
Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
Your lessons are perfect. I purchased the one-year package and finally have the opportunity to follow various topics of my interest without needing to change platforms... I thank you for everything you do, I've already recommended you to other people...

Giulio CarloDigital Marketing Student
I like how the lessons are straight to the point and how I can switch chapters and skip content I don't need.

Mariana FerresPhotography Student
I like the content and the way videos are presented and transcribed, which speeds up the process!

Luciana AlvarengaNail Design Student
The platform is fast, simple to use. The diversity of content and complementary videos really help with learning.

André FelipePrompt Engineering Student
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