Store Design and Visual Merchandising Course
Connect digital marketing with powerful in-store experiences. This Store Design and Visual Merchandising Course shows you how to plan layouts, visual stories, and promo zones that boost foot traffic, conversion, and average order value. Master zoning, lighting, fixtures, planograms, signage, and digital touchpoints to create compelling product stories that drive sales and customer engagement in fashion retail spaces.

4 to 360 hours of flexible workload
certificate valid in your country
What Will I Learn?
This Store Design and Visual Merchandising Course teaches planning of store layouts, designing focal zones, and building product stories to boost traffic and sales. Key topics include zoning, lighting, fixtures, planograms, signage, linking campaigns to in-store journeys via digital touchpoints, data capture, and KPIs. Acquire practical tools for testing, optimising, and refreshing fashion retail spaces efficiently.
Elevify Advantages
Develop Skills
- Visual merchandising for fashion: design high-impact, sales-driven displays fast.
- Customer journey mapping: plan store paths that boost dwell time and conversion.
- Digital-to-store integration: turn online campaigns into measurable foot traffic.
- Retail layout optimization: zone, fixture, and checkout plans that move product.
- In-store testing and KPIs: run quick experiments and track revenue-focused metrics.
Suggested Summary
Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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