Social Media Marketing & Digital Strategy Course
Gain mastery in social media marketing and digital strategy tailored for e-commerce success. Explore paid and organic approaches, precise audience targeting, creative optimisation, key performance indicators, and omnichannel analytics to elevate sales, drive store traffic, and deliver high-ROI campaigns.

4 to 360 hours of flexible workload
certificate valid in your country
What Will I Learn?
This course equips you with a practical framework to strategise social media campaigns, segment audiences effectively, and select optimal platforms for every funnel stage. Master the creation of high-performing creatives, harmonise paid and organic efforts, monitor KPIs via intuitive dashboards, and refine budgets through testing, attribution models, and omnichannel data for sustainable, profitable outcomes.
Elevify Advantages
Develop Skills
- Optimise paid social campaigns through A/B testing, bid adjustments, and rapid ROI scaling.
- Develop precise audience strategies with high-intent segments and effective retargeting.
- Create KPI-focused reports using custom dashboards, OKRs, and ROAS tracking.
- Design compelling creatives with strategic content, CTAs, and briefs to boost sales.
- Integrate social, email, and in-store channels for comprehensive full-funnel impact.
Suggested Summary
Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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