SEO SEA training
Gain expertise in SEO and SEA through this hands-on course. Master keyword planning, technical optimisation, Google Ads setup, A/B testing, and performance tracking to reduce reliance on paid advertising, increase organic traffic, and maximise return on ad spend in competitive digital marketing environments.

4 to 360 hours of flexible workload
certificate valid in your country
What Will I Learn?
This training equips you with skills to develop targeted keyword strategies, create effective Google Ads campaigns, and build high-converting search taxonomies. You will optimise landing pages, write compelling ad copy, enhance technical SEO, and plan initial content strategies. Additionally, master key performance indicators, reporting schedules, testing processes, and intelligent budget reallocations from paid to organic channels as results improve.
Elevify Advantages
Develop Skills
- Develop integrated SEO-SEA strategies to align organic and paid efforts for rapid growth in qualified traffic.
- Design comprehensive keyword taxonomies covering top-level, mid-funnel, and product-specific clusters that drive conversions.
- Execute on-page SEO optimisations including content, user experience, and internal linking for immediate results.
- Build robust Google Ads structures with optimised campaigns, ad creatives, and budgets to achieve superior ROAS.
- Implement analytics and testing frameworks to monitor KPIs, conduct A/B tests, and reallocate budgets as SEO performance strengthens.
Suggested Summary
Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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