Search Marketing Course
Acquire essential search marketing skills tailored for eco-friendly brands in Spain. Delve into keyword strategies, Google Ads configuration, bidding techniques, tracking methods, and optimisation processes to elevate conversions, ROAS, and revenue. Designed for digital marketing professionals seeking quantifiable outcomes and scalable growth in competitive markets.

4 to 360 hours of flexible workload
certificate valid in your country
What Will I Learn?
This course provides a hands-on, step-by-step guide to planning, launching, and optimising effective search marketing campaigns. You will master keyword research, match types, negative keywords, intelligent Google Ads account structures, budget allocation, bidding tactics, and compelling ad creation. Gain expertise in performance tracking with GA4, conversion tracking, and KPI dashboards to scale campaigns confidently and boost ROI through targeted lessons.
Elevify Advantages
Develop Skills
- Performance tracking: construct KPI dashboards and respond swiftly to ROAS, CPA, and AOV metrics.
- Keyword strategy: conduct research, segment, and optimise search terms to attract high-intent traffic.
- Smart bidding and budgets: distribute spending effectively and select bid strategies to achieve target CPA and ROAS.
- Google Ads structure: develop scalable campaigns, ad groups, and remarketing audiences.
- High-impact ad copy: create responsive search ads and extensions that match buyer intent quickly.
Suggested Summary
Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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