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Search Marketing Course

Search Marketing Course
4 to 360 hours of flexible workload
certificate valid in your country

What Will I Learn?

This course provides a hands-on, step-by-step guide to planning, launching, and optimising effective search marketing campaigns. You will master keyword research, match types, negative keywords, intelligent Google Ads account structures, budget allocation, bidding tactics, and compelling ad creation. Gain expertise in performance tracking with GA4, conversion tracking, and KPI dashboards to scale campaigns confidently and boost ROI through targeted lessons.

Elevify Advantages

Develop Skills

  • Performance tracking: construct KPI dashboards and respond swiftly to ROAS, CPA, and AOV metrics.
  • Keyword strategy: conduct research, segment, and optimise search terms to attract high-intent traffic.
  • Smart bidding and budgets: distribute spending effectively and select bid strategies to achieve target CPA and ROAS.
  • Google Ads structure: develop scalable campaigns, ad groups, and remarketing audiences.
  • High-impact ad copy: create responsive search ads and extensions that match buyer intent quickly.

Suggested Summary

Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.
Workload: between 4 and 360 hours

What our students say

Your classes are perfect. I got the one-year package and finally have the chance to follow several topics I'm interested in without having to switch platforms... thank you for everything you do, I've already recommended you to others...
Giulio Carlo
Giulio CarloDigital Marketing Student
I like how the lessons get straight to the point and how I can switch chapters and skip content I don't need.
Mariana Ferres
Mariana FerresPhotography Student
I like the content and the way the videos are presented and transcribed, which speeds up the process!
Luciana Alvarenga
Luciana AlvarengaNail Design Student
The platform is fast and easy to use. The variety of content and the supplementary videos really help with learning.
Giulio Carlo
Giulio CarloPrompt Engineering Student

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