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Real-Time Bidding (RTB) Course

Real-Time Bidding (RTB) Course
4 to 360 hours of flexible workload
certificate valid in your country

What Will I Learn?

This Real-Time Bidding (RTB) course equips you with a hands-on framework to plan, execute, and refine RTB campaigns effectively. Delve into audience segmentation using first- and third-party data, intelligent bidding and pricing strategies, funnel-based campaign structures, and robust A/B testing. Gain expertise in performance reporting, KPI evaluation, and stakeholder communications, all contextualised for a sports apparel e-commerce business.

Elevify Advantages

Develop Skills

  • Master RTB KPIs by swiftly linking funnel metrics to CPA, ROAS, CTR, CVR, and LTV.
  • Expertly segment audiences to create valuable RTB cohorts and apply strategic bid multipliers.
  • Design and refine bid strategies to optimise RTB for scalable profitability.
  • Conduct DSP A/B tests and perform weekly iterations to lower CPA effectively.
  • Transform RTB data into concise insights and executive-ready presentations for leaders.

Suggested Summary

Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.
Workload: between 4 and 360 hours

What our students say

I was just promoted to Intelligence Advisor for the Prison System, and the course from Elevify was crucial for me to be the chosen one.
EmersonPolice Investigator
The course was essential to meet the expectations of my boss and the company I work for.
SilviaNurse
Great course. Lots of valuable information.
WiltonCivil Firefighter

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