Real-Time Bidding (RTB) Course
Elevate your digital marketing prowess with this Real-Time Bidding (RTB) course. Acquire essential skills in RTB strategies, precise audience targeting, dynamic bidding techniques, rigorous testing protocols, and insightful reporting. Achieve reduced CPA, enhanced ROAS, and scalable campaigns tailored for high-performance e-commerce operations in sports apparel.

4 to 360 hours of flexible workload
certificate valid in your country
What Will I Learn?
This Real-Time Bidding (RTB) course equips you with a hands-on framework to plan, execute, and refine RTB campaigns effectively. Delve into audience segmentation using first- and third-party data, intelligent bidding and pricing strategies, funnel-based campaign structures, and robust A/B testing. Gain expertise in performance reporting, KPI evaluation, and stakeholder communications, all contextualised for a sports apparel e-commerce business.
Elevify Advantages
Develop Skills
- Master RTB KPIs by swiftly linking funnel metrics to CPA, ROAS, CTR, CVR, and LTV.
- Expertly segment audiences to create valuable RTB cohorts and apply strategic bid multipliers.
- Design and refine bid strategies to optimise RTB for scalable profitability.
- Conduct DSP A/B tests and perform weekly iterations to lower CPA effectively.
- Transform RTB data into concise insights and executive-ready presentations for leaders.
Suggested Summary
Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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